Emotions play a cardinal role in political intergroup contexts, shaping how people process new information, form political attitudes, and behave in the political sphere. While political scientists have studied extensively the consequences of emotional reactions in political contexts, much less attention has been given to processes by which emotions are formed and regulated. In my talk, I will address both issues. First, I will present a new model for understanding how emotions are formed in the group level. Specifically, I will argue that the goals people have for their group dictate how they want to feel on behalf of their group, and that these group-based emotional preferences, in turn, influence how people actually feel and how they react to political events. Second, by suggesting that group-based emotional experiences may at times be motivated, I will present a new direction for influencing emotional experiences in intergroup conflict, that may help advance conflict resolution.